Privacy Policy

Last Updated: August 2, 2026

This Privacy Policy describes how The Basis Store (operated commercially under Feedflow, "the Site", "we", "us", or "our") collects, uses, and discloses your Personal Information when you visit, make a purchase, or interact with us. We are committed to protecting your privacy in full compliance with applicable data privacy regulations, including the Canadian Personal Information Protection and Electronic Documents Act (PIPEDA) and the General Data Protection Regulation (GDPR).

1. Personal Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and details necessary to process your orders. We may also collect additional information if you contact customer support.

Device Information

• Examples collected: Web browser version, IP address, time zone, cookie identifiers, viewed products or search terms, and how you navigate the Site.
• Purpose: To load the Site accurately and perform usage analytics to improve customer experience.
• Source: Collected automatically via cookies, log files, web beacons, tags, or pixels.

Order Information

• Examples collected: Full name, billing address, shipping address, payment information (credit card numbers, digital wallet details), email address, and phone number.
• Purpose: To fulfill contracts, process payments, arrange shipping, issue invoices and order confirmations, screen for potential risk or fraud, and provide customer support.
• Source: Collected directly from you during checkout or inquiry.

2. Sharing Personal Information

We share your Personal Information with trusted service providers to help us operate our business and fulfill our services to you:

• Shopify: Powers our online store. Read more in the Shopify Privacy Policy.
• Logistics & Carriers: We share order details with postal and courier services to deliver your packages safely.
• Legal Compliance: We may share information to comply with applicable laws, subpoenas, search warrants, or lawful regulatory requests.

3. Behavioral Advertising & Cookies

We use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. Analytics tools like Google Analytics and Meta pixels help us understand site interaction. You can manage or block cookies directly in your browser settings, though doing so may affect accessibility to certain store features.

4. Your Privacy Rights

Depending on your jurisdiction, you hold specific rights regarding your personal information:

• Right to Access & Correction: Request access to the information we hold about you, or ask that it be updated or corrected.
• Right to Erasure / Deletion: Request that we delete your personal information, subject to statutory record-keeping requirements.
• Opt-Out: Unsubscribe from marketing communications at any time using the link provided in our emails.

To exercise any of these rights, please contact us via email at info@thebasisstore.com.

5. Data Retention & Policy Updates

When you place an order, we retain your Order Information for our administrative and tax records unless and until you ask us to erase this information. We may update this policy periodically to reflect operational, legal, or regulatory modifications.